So much for the risk of major media-market teams missing the World Series. Twenty-five million people watched Game Seven between the St. Louis Cardinals and the Texas Rangers.
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It's a truism of sports journalism — at least of the shouty AM radio call-in show variety — that no one's really going to care about the World Series if a marquee team doesn't make it to October. Think of the New York Yankees, the Boston Red Sox, the Los Angeles Dodgers, or (somehow?) the Chicago Cubs.
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That myth was demolished Friday night by Game 7 of the Series between the St. Louis Cardinals and Texas Rangers, which was watched by 25 million people, the largest audience for a baseball game since 2004, the year of the historic Red Sox comeback against the Yankees and their first Series win since Russia had a tsar.
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The ratings were big, Sports Illustrated reports, and the game was the best-watched Friday TV event since the 2010 Olympics.
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Some caveats: St. Louis has long thought of itself as a preeminent baseball town, and the Rangers' local fan base, in the Dallas-Fort Worth metropolitan sprawl-plex, isn't exactly a small market. But the results would seem to suggest that the best way to get a lot of people watching a World Series is to make it a really great series. And to go a full seven games.
Baseball Had A Really Good Night on Friday
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Baseball Had A Really Good Night on Friday
